I got my start as a copywriter on a one-month, part-time contract for GoPro's mobile app, Quik. I grew that contract into an ACD role as a full-time employee.
Since then, I've spent my career at the intersection of culture and commerce — writing campaigns, developing brand platforms for companies at pivotal moments.
Before marketing, I taught high school English. That's where I learned the thing that still drives everything I do: how information lands depends entirely on how you say it.
I studied American Literature and Culture at UCLA, which just means I've always been obsessed with how stories shape the way people see their world. That obsession shows up in every brief I touch.
I'm based in Pennsylvania, currently writing for WP Engine while running brand strategy and campaign work for a handful of clients I genuinely love.