Vuja Dé.

With a newly elected board, CooperSurgical was re-evaluating its relationship with Vuja Dé Digital as agency of record. The work we'd built together was on the line — and it needed a moment that reminded them why the partnership mattered.

I wanted a moment built on shared experience, mutual respect, and personal investment — but above all, a shared purpose between the two companies. Something about why they belonged together, not just what the agency could deliver.

I pulled imagery I loved from Pinterest to build the storyboard, then wrote it toward that feeling of a partnership with a common mission.